Techint Labs

Techint Labs

I am the Creative Director for Techint Labs, a full-service advertising agency in Denver, Colorado. In 2019, I launched the creative department and grew the creative portfolio to more than 50 clients. In addition, I rebranded the agency, including a new identity system and website. The goal was to develop an eye-catching brand that was easy to implement across departments.

DELIVERABLES

Logo and Brand Identity, Copywriting, Digital, Print, and Web Design, Illustration, Merchandise, Print Collateral, Email Marketing, Social Content Creation

Content development

In addition to client work, the Techint Labs creative team collaborates across departments to develop collateral, including email newsletters, blog articles, organic social, swag, RFPs, pitch decks, landing pages, programmatic ads, whitepapers, and more.

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Before

Prior to my arrival, Techint Labs had a logo but did not have official brand guidelines. As a result, neither copy nor the visuals were consistent or cohesive. The logo shape lacked flexibility and contrast between the teal and grey.