International School of Denver
International School of Denver
The International School of Denver brand evolved since its founding in 1977, and lacked consistency and did not accurately represent the school’s true identity. The rebrand included a new logo system, visual identity, graphic elements, and messaging—informing a new website, social media presence, apparel, athletics, print and digital materials, and environmental design for a new middle school building. The result was a unified brand that embodies the school’s unique positioning and inspires unity among their community.
★ After the rebrand, the International School of Denver saw a 46% increase in site sessions and a 42% increase in digital campaign conversions.
★ 2023 Muse Gold Award Winner, Corporate Identity Redesign
DELIVERABLES
Logo and Brand Identity, Messaging, Print, Digital, and Environmental Design, Merchandise, Paid Social
“This project was a highlight of my professional career. The outcome has elevated our school in every way and given us the north star we were seeking.”
Katie Kroeger, Assistant Director Admissions and Marketing
Before
Prior to the rebrand, the school’s visual identity lacked consistency and appeared too juvenile, given the age range of students and the quality of education.
Process
1. RFP Submission & On-Site Visit
2. Research & Discovery
Brand audit
Half-day discovery session with core stakeholders
Survey deployed to current parents
Industry review
Competitor analysis
3. Brand Platform
Guiding principles
Brand essence
Brand pillars
Positioning
Reasons to believe
Teaching approach
Learning approach
Learner profile
Accreditations
4. Brand Voice
Nomenclature
Personality
Tone
Key message themes
Vocabulary
Headlines
5. Visual Identity
Logos: orientation and variations, color usage, clear space, minimum sizes, improper use
Color palette and usage
Typography
Graphic elements
Photography
Sub-brands
Application inspiration
6. Brand Guidelines Document
7. Final Files
8. Ongoing Creative Development
Meta and display ad campaigns (static and video)
Signage
Annual reports
Admissions and events collateral
