Northwestern University

Northwestern University

I served as the Art Director for Northwestern University from February 2015 to January 2019. Reporting directly to the Chief Creative Officer, I assisted in the development and implementation of the new university brand. I served as the brand manager and provided art direction and design for prominent brand and sub-brand (schools, departments, and labs) initiatives.

DELIVERABLES

Art Direction, Brand Management, Signage & Wayfinding, Merchandise, Photo Editing, Illustration, Storyboarding, Project Management, and Digital, Print, Environmental, Social, Presentation, and Web Design

Video storytelling

In addition, I played an integral role in the development of our brand anthem videos and Big Ten commercial spots. Responsibilities included art direction, storyboarding, location scouting, creating the shooting schedule, props, and managing the talent and production crew.

Watch Brand Anthem

Northwestern University: AND is in our DNA

Northwestern University: Starting Line

Northwestern University: Interdisciplinary Athletics

School of Education and Policy: Brand Anthem

The Block Museum of Art: Brand Anthem

Feinberg School of Medicine: Brand Anthem

“Erin is extremely dedicated, talented, and versatile. At Northwestern, she took on any challenge across any medium and always delivered, helping me create a very strong and cohesive brand. She understands all elements of design, messaging, and strategy. Erin is a tireless collaborator and contributor and has a keen eye for just the right aesthetics.”

Andy Madorsky, Chief Creative Officer & Assistant VP of Marketing