Baby Bling

Retail
Written By Erin Phipps

Baby Bling

Owned and operated by women, Baby Bling creates comfortable, high-quality, trendsetting handmade accessories for infants and toddlers. Baby Bling was already an established brand with a loyal, committed following, but needed a fresh brand perspective to showcase their playful personality. Working closely with the Baby Bling team, I updated and expanded their brand guidelines, which informed the overall DTC strategy, and included all digital presence and specialized in-store packaging. 

★ After the rebrand, Baby Bling saw a 122% increase in repeat customers and a 10% increase in repeat orders.

 

DELIVERABLES

Brand Refresh, Copywriting, Paid Display, Paid Social, Website Art Direction, Illustration, and Packaging, Print, Digital, and Email Design

 

Before

Prior to the brand refresh, Baby Bling’s visual identity did not match their unique and playful personality.

Erin Phipps
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