Josef Korbel School of International Studies

Josef Korbel School of International Studies

I worked closely with the Josef Korbel School of International Studies (University of Denver) team to develop an integrated campaign and tagline with the goal of increasing awareness among opinion leaders and prospective students. The process began with an extensive discovery phase which included reviewing the university’s brand guidelines and market research and conducting thorough interviews with internal stakeholders. I developed and executed a campaign that embodies the Korbel School’s unique mission and curriculum, achieving campaign objectives and reaching target audiences across digital, social, print, and podcast channels.

★ Throughout the duration of the campaign we saw an increase in search (+128%) and website traffic (+17% in direct site traffic, +60% in user site traffic, +55% in site sessions), in addition to an increase in qualified applicants.

★ 2022 Muse Silver Award Winner, Integrated Marketing - Nonprofit

DELIVERABLES

Campaign Concept, Tagline, Copywriting, Graphic Design, Scriptwriting

“Erin’s curiosity is her secret weapon, allowing her to craft delightful, strategic creative solutions that consistently exceed expectations. She is a designer I trust implicitly to bring both vision and practicality to any project.”

Irene Bonham, VP of Communications