AlphaGraphics

AlphaGraphics

AlphaGraphics was founded in Tucson, Arizona, in 1970 and began franchising in 1979. Today there are more than 270 independently owned and operated centers across six countries, offering custom print and marketing solutions to local businesses.

To develop an authentic brand that represented both headquarters and franchise owners, I lead an extensive research phase to obtain input from both groups. Next, I developed new messaging and and easy-to-use visual elements to ensure consistency. The new brand informed a new website, marketing collateral, environmental graphics, and more.

DELIVERABLES

Brand Identity, Messaging and Positioning, Print, Email, Signage, Stationery, Social

“Our brand refresh is a reintroduction to our customers to showcase how we can help their business every step of the way.”

Ryan Farris, COO and President

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Before

The previous visual identity lacked consistency among franchise locations and did not position AlphaGraphics as quality-driven experts dedicated to the success of their customers.