Packaging design and system, logo and brand identity, custom illustrations, and responsive website design for Cosecha del Sur Coffee Co.
Cosecha del Sur Coffee Co.
Sourcing coffee beans from small farms across Latin America, Cosecha del Sur Coffee Co. produces unique coffees with a wide range of flavors and aromas. Working closely with the founder, I created a brand identity that pays tribute to each country and farm of origin. Specifically, the packaging system showcases the personality of each country through color but allows the flexibility to feature new farms through customizable labels. Cosecha del Sur Coffee Co. sells online and in stores in Colorado, Texas, and Virginia.
SERVICES
Logo and Brand Identity, Packaging Design and System, Website, Illustration, Merchandise, Print Collateral
In addition to developing their brand identity and packaging, I created their website, merchandise, and print collateral.
Logo and brand identity, custom illustrations, and digital ads for Finify.
Finify
Finify, formerly known as Mortgage365, was looking for a new visual identity to complement their new name and organizational goal of expanding their B2C marketing presence. Based in Colorado, Finify combines the convenience of a streamlined online process with the benefit of working with an expert loan advisor. To demonstrate their innovative and personalized approach to mortgage, my team and I created a unique and memorable brand through playful illustrations, a modern color palette, and an approachable, straightforward tone. The brand informed a new website, social media presence, and digital marketing strategy and implementation.
★ 2022 dotComm Gold Award Winner
★ 2023 Muse Gold Award Winner
SERVICES
Logo and Brand Identity, Illustration, Motion Graphics, and Digital Ads
role
Creative Director, Art Director, Illustrator, Designer
PREVIOUS LOGO
Babylon House is a new, membership-based medical spa in Denver, Colorado, that needed a logo system and brand identity.
Social Media Templates
Babylon House
Babylon House is a new, membership-based medical spa in Denver, Colorado, that provides full-body wellness. I worked closely with another designer to develop a logo and brand identity highlighting the spa's focus on community and custom services that rejuvenate the body, mind, and soul.
★ 2024 Muse Silver Award Winner
SERVICES
Logo System and Visual Identity, Website Development, Photography Curation, Social Media Templates
ROLE
Creative Director, Art Director, Designer
Website Art Direction
Design rationale
The key icon in the logo represents the membership aspect of Babylon House. The top of the key was designed using two "B's" for "Babylon," and the bottom includes an "H" for "House.
The color palette evokes a feeling of warmth as the services of Babylon House go more than skin deep and provide a glow from the inside out.
Business Cards
Logo and Submark Animation
Style Guide
Baby Bling was already an established brand with a loyal, committed following, but needed a fresh brand perspective to showcase their playful personality.
Brand Identity Development
Baby Bling
Owned and operated by women, Baby Bling creates comfortable, high-quality, trendsetting handmade accessories for infants and toddlers. Baby Bling was already an established brand with a loyal, committed following, but needed a fresh brand perspective to showcase their playful personality. Working closely with the Baby Bling team, I updated and expanded their brand guidelines, which informed the overall B2C strategy, which included all digital presence and specialized in-store packaging.
★ After the rebrand, Baby Bling saw a 122% increase in repeat customers and a 10% increase in repeat orders.
SERVICES
Brand Identity, Copywriting, Paid Display, Paid Social, Website Art Direction, Illustration, Packaging, Print, and Digital Design, Email Marketing
ROLE
Creative Director, Art Director, Designer, Illustrator
Homepage Art Direction and Weekly Email Marketing Creation
Paid Social
Tag Packaging Design
Banner Ad Design
Influencer Kit Packaging Design (Including: Postcard, Accordion Brochure, and Illustrated Stickers)
Holiday Advent Packaging Design with Custom Illustrations
Homepage Art Direction
I served as the Art Director for Northwestern University from February 2015 to January 2019. Reporting directly to the Chief Creative Officer, I served as the brand manager for the university and provided art direction and design for the master brand and sub-brands, including schools, departments, and labs.
Northwestern University
I served as the Art Director for Northwestern University from February 2015 to January 2019. Reporting directly to the Chief Creative Officer, I served as the brand manager for the university and provided art direction and design for the master brand and sub-brands, including schools, departments, and labs.
SERVICES
Art Direction, Brand Management, Signage & Wayfinding, Merchandise, Photo Editing, Illustration, Storyboarding, and Digital, Print, Environmental, and Web Design
role
Art Director, Designer
In addition to art direction, design, and brand consultation, I played an integral role in the development of our Big Ten videos. Responsibilities included storyboarding, locating scouting, creating the shooting schedule, and managing the talent and production crew.
The International School of Denver rebrand included a new logo system, visual identity, graphic elements, and messaging—informing a new website, social media presence, apparel, print and digital materials, and environmental design for a new middle school building.
International School of Denver
The International School of Denver brand has grown and evolved since its founding in 1977. As a result, the brand lacked consistency and did not accurately represent the school’s true identity. Leading a small team of two designers as the Creative Director for Techint Labs, we developed a unified brand that embodies the school’s unique positioning and inspires unity among their community. The rebrand included a new logo system, visual identity, graphic elements, and messaging—informing a new website, social media presence, apparel, print and digital materials, and environmental design for a new middle school building.
★ After the rebrand, the International School of Denver saw a 46% increase in site sessions and a 42% increase in digital campaign conversions.
★ 2023 Muse Gold Award Winner
SERVICES
Logo and Brand Identity, Messaging, Print, Digital, and Environmental Design, Merchandise, Paid Social
ROLE
Creative Director, Art Director, Designer
PREVIOUS LOGO
“This project was a highlight of my professional career. The outcome has elevated our school in every way and given us the north star we were seeking.”
2021-2022 and 2022-2023 Annual Report Design
Logo and brand identity for Techint Labs, a full-service advertising agency in Denver, Colorado.
Techint Labs
I am the Creative Director for Techint Labs, a full-service advertising agency in Denver, Colorado. In 2019, I launched the creative department and grew the creative portfolio to more than 50 clients. In addition, I rebranded the agency, including a new identity system and website. The goal was to develop an eye-catching brand that was easy to implement across departments.
To view recent client work, check out:
SERVICES
Logo and Brand Identity, Copywriting, Digital, Print, and Web Design, Illustration, Merchandise, Print Collateral, Email Marketing, Social Content Creation
ROLE
Creative Director, Art Director, Designer
Content and brand
In addition to client work, the Techint Labs creative team collaborates across departments to develop internal collateral, including email newsletters, blog articles, social media content, swag, RFPs, pitch decks, and more.
The original brand
Prior to my arrival, Techint Labs’ had a logo but did not have official brand guidelines. As a result, neither copy nor the visuals were consistent or cohesive. The logo shape lacked flexibility and contrast between the teal and grey.
Product label design for Tempo Beverages.
Tempo Beverages
Based in Chicago, Tempo produces CBD-infused sparkling tea beverages brewed with fruits and spices. With the launch of three new flavors—Raspberry Matcha, Ginger Green Tea, and Blackberry Hibiscus—I developed new color palettes and updated their previous label design to improve legibility.
SERVICES
Product Label Design
I worked closely with the Josef Korbel School of International Studies team to develop an integrated campaign with the goal of increasing awareness among opinion leaders and prospective students.
Josef Korbel of International Studies, University of Denver
I worked closely with the Josef Korbel School of International Studies team to develop an integrated campaign with the goal of increasing awareness among opinion leaders and prospective students. The process began with an extensive discovery phase which included reviewing the university’s brand guidelines and market research and conducting thorough interviews with internal stakeholders. I developed and executed a campaign that embodies the Korbel School’s unique mission and curriculum, achieving campaign objectives and reaching target audiences across digital, social, print, and podcast channels.
★ Throughout the duration of the campaign we saw an increase in search (+128%) and website traffic (+17% in direct site traffic, +60% in user site traffic, +55% in site sessions), in addition to an increase in qualified applicants.
★ 2022 Muse Silver Award Winner
SERVICES
Campaign Concept Development, Copywriting, Graphic Design
ROLE
Creative Director, Art Director, Copywriter, Designer
Editorial design and illustration for
Cannabis: The Gateway Story
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Cannabis: The Gateway Story
Ryan Crane, Founder & CEO of Tempo, a CBD wellness beverage brand based in Chicago, reached out in need of editorial design and illustration for his new book.
★★★★★
“Excellent history of this remarkable plant’s journey through culture and society. The author is insightful and thorough in this concise book, and the illustrations are a gorgeous supplement.” - Sarah (amazon.com)
“I expected the book to be well-researched, but I wasn't expecting it to be so well-designed and illustrated. I had fun just going through the book visually. It'll be sitting on my coffee table now, guaranteed to spark conversation.” - Dave (amazon.com)
SERVICES
Editorial Design and Illustration
I am a Minted commissioned artist and multiple-time Editor’s Pick winner.
Minted
I have been a Minted commissioned artist and multiple-time Editor’s Pick winner since 2018.
SERVICES
Greeting Card Design
