the block museum of art

CLIENT

The Block Museum of Art
Evanston, IL

2018—2019

DELIVERABLES

Art Direction
Branding
Digital Design
Print Design
Storyboard Development

 

The Block Museum of Art is a free public art museum located on the main campus of Northwestern University. I spearheaded their rebranding by developing brand guidelines and lockups, creating ready-made marketing collateral templates, including their seasonal program, and providing art direction for print, digital, web, and video.

Developed 62-page brand guidelines that built on the foundation of the Northwestern master brand but highlighted The Block’s unique identity.

Developed 62-page brand guidelines that built on the foundation of the Northwestern master brand but highlighted The Block’s unique identity.

Developed event postcard template.

Developed event postcard template.

Developed exhibit poster template.

Developed exhibit poster template.

Provided art direction for homepage wireframe, email marketing, and social media graphics.

Provided art direction for homepage wireframe, email marketing, and social media graphics.

I developed merchandise and stationary application inspiration and final art files.

I developed merchandise and stationary application inspiration and final art files.