Northwestern university master brand
In February 2015 I joined the Office of Global Marketing, a startup department at Northwestern University that was formed to develop, implement, and manage Northwestern’s first brand campaign. The small team of 5 was lead by Mary Baglivo, former Chairperson and Chief Executive Officer of The Americas at Saatchi & Saatchi. Below are examples of our master brand work and an explanation of my role in each project.
brand management
Brand manager.
Assisted in the development and launch of the new brand, create lockups, review artwork, and provide quarterly brand training on Evanston and Chicago campuses.
brand tools website
Manage the brand tools website.
As the brand has evolved, I have restructured the website and have created downloadable presentations, templates, and additional guidelines.
brand anthem video
Project manager for the brand anthem video.
Location scout, created the shoot schedule, and managed the talent and production crew.
official stationery
Art direction for business cards and letterhead.
campus street banners
Art direction and project management for Evanston (main) campus street banners.
Art direction for San Francisco satellite-campus street banners.
big ten television
Project manager for Big Ten television 30 second spot.
Location scout, created story board, coordinated the shoot schedule, and managed the talent and production crew.
trademark and licensing
Provide design assistance to the University’s trademark licensing manager for school/unit/department merchandise.
Developed retail art sheet in collaboration with the University’s trademark licensing manager and The Collegiate Licensing Company.